"I depend on Martini as an extension of my existing sales force to help bring in brand advertisers at high CPM's that are complimentary to the user experience."

"I rely on Martini as a source for premium advertisers, as well as innovative units and inspiring campaign solutions. NileGuide + Martini is a must-buy in Travel."

"Through Martini, I've found that non-endemic ads perform well on UBM Medica sites. Martini Media delivers innovate advertising solutions that integrate well on our sites."

"Martini had brought World Golf tour premium spirits, finance, autos advertisers that resonate deeply with our audience of authentic, engaged golfers."

"Environment plays a critical role in online engagement with advertising. When the advertising augments the content experience it's seen as more part of the content as opposed to an interruption."

"I'm looking to Martini to fuel my emerging platform for qualitative data. I believe the combo of Martini's quantitative data means they should be the most interesting company to target that I've ever seen."

"Those who disrupt are those who take on the Goliaths in traditional media by outworking them, out-innovating them, and finding the most interesting sites where the most important audience is. This disruptance will gain not only market acceptance but sell for multi-million dollars."

"48% of all new vehicles sold last year were bought by the HHI $100K+ Audience: Martini's Audience. Not including Martini in an automotive media plan is an enormous miss."

"I see the B2B guys moving from 1% to 20% online, going from something to nothing, and in my eyes, that is the most exciting growth for Martini because of their reach to an executive-level, business decision maker audience --even though Martini does apply to many and all advertisers, not just B2B."

"I'm excited about the new partnership between Martini & eXelate and look forward to helping establish deep and engaging audience targeting solutions which will exceed the expectations of advertisers and blow the socks off any other data provider."

"Growth of video is through the roof. What I see in Martini is the ability for the most engaged audience (those that are online 34 hours a week) to be the fastest at consuming of video advertising, aka: the fastest growing video audience is Martini's audience."

"What Manicka did at Coupons.com, which was help build a self-serve coupon platform that now achieves $100M without sales staff, is exactly what he will build inside Martini Media."

"Long tail sites have deeper and more engaged users than short tail branded and premium sites. Martini is the #1 partner to help me grow AudienceFuel, a high end barter network for high end inventory from Gannett, Time Inc., and others."

"Our forward-looking plan for Gayot has led us to Martini, an ad partner who can help us with solutions for the future, not just IAB ads for today."

"Those that make the most spend the most amount of time online, and are also the fastest growing audience in social media, whether that's networks, blogging, sharing, or more. Martini's ability to contextualize messages and provide content syndication in social media is the killer 3.0 app."

"I haven't seen this type of affluent audience on any of my platforms and believe that we can take advantage of the most important audience being on our OAS platform as a larger partnership with 24/7 and the WPP family."

"I worked closely with Martini for nearly two years... and I wanted to pass along my strong recommendation for their expertise, creativity and professionalism. The result of our work was so impressive, I was asked to share the campaign strategy on a DIGIDAY conference panel during Internet Week New York this past June... The overall conversion & performance data performed exceptionally well. In addition, a very telling gague for me was how well the campaigns performed on non-endemic sites, which showed an equally impressive capability to engage luxury consumers across many different lifestyle environments."

"Martini Media sees more data on the affluent than any other company in the world and that asset alone makes it more interesting than a vertical ad network."

"What Martini Media can do for the B2B space is just as exciting as what it is doing in the lifestyle space. "

"The ability to measure real time GRPs plus brand lift plus DR is a billion dollar idea and a partnership with Martini and Vizu will allow us to capture that million dollar idea."

"Martini has the opportunity to not only capture the attention of all advertisers who want to reach the 50M Americans who make the most money, but all the advertisers who want to engage with those at work and at play. Within this environment, I believe Martini can continue to media plan very well, execute even better, and measure precisely. The combination of these three elements of the perfect media plan plus killer rich media execution and sharp measurement will allow Martini to be extremely successful going forward."

"I believe in Martini's ability to deliver not just the most important audience but the most important audience in social media: it's 50M UU and 65 UU WW spend increasing hours of of their time in social environments online and the social graph data of this group is the most powerful I've ever seen."

"Martini has found a unique way to reach the most important audience: what Martini is doing for the lifestyle and business world is the same as what Huffington Post was able to do for news, online."

"Martini is 100% differentiated and 100% focused on the right audience, therefore should command the highest CPMs and most effective performance."

"The strength of Martini lies in being an innovator and disruptor that will help Reed Elsevier extend their medical campaigns and more. The growth rate of traditional companies like Reed Elsevier can be enhanced with partnerships with small companies like Martini. I believe the best of traditional and new media provide the perfect partnership."

"The value exchange that you can create by engaging with someone in his/her lifestyle, or a passion like aviation, and work/profession, like a doctor with medical journals, is extremely strong: it provides an ability to collect the deepest personal and interest data on each audience member. I believe the moving of new money online in branding for B2B and Luxury is Martini's for the taking."

"Branded Response, first termed by Skip Brand at Martini, will be the newest and greatest way to measure both brand lift and real time direct response, as well as get TV people massively excited about Martini's ability to measure GRP."

"What Martini Media can do through its next generation profile and audience platform is what I wanted to do back as a key data decision maker for Yahoo & Microsoft's labs, which is to build deep non-PII profiles to ensure that keeping up with the Joneses is easy to do in a hardware & software environment. If you add i-Behavior and it sold for $100M to our friends at Demand, the combination of the two is what Martini Media is doing for the most important audience online."